Case study / carpet cleaning / North London
6.71K tracked conversions for an Indian restaurant in Barcelona.
Google Search campaigns helped a Barcelona-based Indian restaurant increase local visibility and generate measurable customer actions from people actively looking for dining options nearby.
Tracked conversions
Clicks
Impressions
Total ad spend
Reporting period: 21 July 2025 to 26 January 2026. Results are tracked conversion actions from the Google Ads account.
The source
The account snapshot.
The account totals show 86K impressions, 9.47K clicks, 6.71K tracked conversions and €2.7K in total ad spend. Based on those totals, the campaign averaged about €0.40 per tracked conversion and €0.29 per click.
The challenge
Turn nearby dining searches into measurable customer actions.
The restaurant needed to stay visible when people in and around Barcelona were actively searching for Indian food and nearby dining options. The account had to reach relevant local demand, control spend and measure actions after the click instead of treating impressions as the main result.
The strategy
Build the campaign around local dining intent.
- Researched local-intent restaurant and cuisine searches
- Focused location targeting on Barcelona and the restaurant’s relevant catchment area
- Structured keywords around searches with clear dining intent
- Aligned ad messaging with people looking for nearby restaurant options
- Reviewed conversion tracking to measure meaningful customer actions
- Added negative keywords to reduce irrelevant searches
- Reviewed search terms, locations and bids regularly
- Optimised the campaign using real conversion data over time
Performance highlights
What the campaign produced.
These rates are calculated from the account totals recorded between 21 July 2025 and 26 January 2026.
01
€0.40
Average cost per conversion
€2,700 spend divided by 6,710 tracked conversions.
02
€0.29
Average cost per click
€2,700 spend divided by 9,470 clicks.
03
11.01%
Click-through rate
9,470 clicks from 86,000 impressions.
04
70.85%
Tracked conversion rate
6,710 tracked conversions divided by 9,470 clicks.
Important context: the 6.71K figure represents Google Ads conversion actions, not 6,710 confirmed diners, bookings or orders. The dashboard confirms tracked actions and advertising efficiency, but it does not show revenue or verified in-restaurant sales.
The outcome
Consistent local visibility backed by measurable actions.
The campaign gave the restaurant a steady presence across relevant local searches and a measurable way to understand what happened after people clicked. The focus stayed on reaching nearby users with clear dining intent while keeping the average click and conversion costs efficient.
Regular search-term reviews, location refinement and conversion-led optimisation helped maintain performance over the reporting period without relying on impressions alone.