The person behind the campaigns
Hi, I’m Muhammad Sajid.
I work directly with local service businesses on Google Ads. I want to know which jobs you want, where you work and what a good enquiry sounds like before I decide what an account should optimise for.
My approach
I care about the business behind the conversion.
A campaign can look successful in a dashboard while the phone rings for jobs you never wanted. I ask what happened after the click, then use search terms, conversion tracking and lead feedback together.
You’ll know what I’m changing, why I’m changing it, and what we should check next. I want you to understand the account without having to decode a report.
A little background
Seven years in paid ads and digital marketing.
I started in SEO and wider digital marketing before focusing on Google Ads and local lead generation. Over 7+ years, I have worked with more than 50 ad accounts and businesses, managing a combined $100K+ in spend across service-led campaigns.
Today I work as an independent Google Ads specialist for local service businesses in the UK and USA, including cleaning, home services, recruitment, hospitality and other sectors where a relevant call or enquiry has clear commercial value.
Business address: 7, Bell Yard, London WC2A 2JR.
What you can expect
Direct communication
Clear campaign decisions
Attention to local search intent
Honest reporting
Clear expectations
A real example
1,644 tracked leads, shown with the source data.
For Eco Fresh, the Google Ads account recorded 1,644 tracked lead actions across seven months on £2,830 of spend. The case study includes the dashboard screenshot, conversion breakdown and the limits of what those figures prove.
Working with me
A few practical answers.
Will I speak with you directly?
Yes. I review the account, explain recommendations and handle the campaign decisions. You can ask me what changed and why.
What do you need from my business?
A clear picture of the services and locations that matter, an idea of capacity and feedback on which calls or forms became useful conversations.
How do you report results?
I put spend, reported leads and changes beside the questions that matter: where enquiries came from and whether they matched the work you want.
What if Google Ads is not a good fit?
I’ll say so if the demand, budget or website makes the plan weak. An account review should help you decide what to do next.