Google Ads management
Google Ads management for local service businesses in the UK and USA.
Reach people actively searching for the services you offer. I plan, build and manage Google Search campaigns, PPC account structures and conversion tracking for local businesses across the UK and USA.
Your campaigns, handled
Search intent
Service area
Lead quality
We look at meaningful enquiries alongside clicks and spend, so you know what the campaign is producing and what I’m changing.
What’s included
From setup to the search terms that actually come in.
01 / Planning
Market and service research
Understand which services to promote, where to advertise and what makes a lead valuable.
02 / Build
Focused campaign setup
Relevant Search campaigns, ad groups, ads, assets and negative keyword foundations.
03 / Measure
Call and form tracking
Make meaningful enquiries visible, and check whether conversion actions reflect real leads.
04 / Improve
Ongoing optimisation
Review search terms, local performance, spend and lead quality; test changes deliberately.
05 / Page review
Better path to enquiry
Check if the landing page matches the search and makes it easy to call or enquire.
06 / Reporting
Straight answers
See what changed, what it cost and what should happen next.
Services and markets
A PPC management service built around local demand.
Local Google Ads performance depends on the combination of service intent, location, competition, landing-page relevance and follow-up. I manage those parts together rather than treating the account as a collection of disconnected keywords.
Campaign builds
Google Search Ads setup
New campaign planning, keyword research, ad group structure, ad copy, assets, service-area targeting and measurement. Useful for a business launching Google Ads for the first time.
Existing accounts
PPC audit and restructure
Review wasted spend, broad search terms, match types, duplicated campaigns, location leakage, bidding signals and conversions. The account can then be repaired or rebuilt around better intent.
Local service sectors
Trades and home services
Google Ads for cleaning companies, plumbers, HVAC contractors, roofers, remodelers and other businesses that depend on calls, estimates and booked jobs in defined areas.
Professional services
Recruitment, clinics and specialists
Search campaigns for higher-value enquiries where lead quality matters more than volume. Tracking and feedback should distinguish a useful consultation from a low-value form submission.
For local service businesses
Spend where your customers actually are.
A service area can make or break a small budget. I look at where you can deliver, what customers search for and whether the campaign is sending the right people to the right page.
This can be a focused campaign for one service or a wider structure for several services. We choose based on demand and budget, not a template.
Local intent
The right area, the right service
Search terms, radius or location settings, and exclusions need to work together.
What we look at
Useful decisions behind every update.
Search terms
Where money goes
Are you paying for useful local searches or broad research and unrelated jobs?
Conversion signals
What Google learns
Are real calls and forms counted, or are low value clicks being mistaken for customers?
Lead quality
What happens next
Which enquiries became conversations, quotes and jobs? That feedback helps guide optimisation.
I can also review Performance Max when it fits the account, but Search is the starting point for this offer.
Practical details
Clear scope. Your own Google Ads account.
You pay Google directly for ad spend and keep access to your account and data. We agree the setup and management scope after I understand your services, locations and budget.
To start, tell me which jobs you want more of, where you can deliver them, and what happens when someone calls or fills in a form. If you already advertise, I review the account before suggesting changes.
Questions
What owners usually ask.
Do I need a separate landing page?
It helps when the page clearly matches the service in the ad. I’ll review what you have and suggest the most useful change first.
Can I start with a small budget?
Possibly. We need to check local search volume, click costs and the value of a new customer before deciding what is realistic.
Will you manage my Google Business Profile too?
This offer is Google Ads management. I can point out local listing issues that affect trust, and we can discuss separate work if needed.
What does a report include?
Spend, meaningful leads, search and location findings, changes made and the next priorities. Where possible, we review lead quality as well.